by Maruxa Lynd
SEPANG, 29 June 2018 – AirAsia has just announced that it will be the Official Airline Partner for the World Electronic Sports Games (WESG) in the Asean region. The WESG which was established in 2016 is an international esports championship tournament by Alisports (sports branch of Alibaba Group) .
In line with the airline’s commitment to support the region’s upcoming top talents, the sponsorship deal was made with the cyber café systems expert Agri Mind Sdn Bhd – Experts in cybercafé systems, from basic – centralized, ticketing, payment systems to well-developed structures which includes flights, media value and cash prizes. The airline’s brand will be integrated across WESG Asean’s digital platforms and tournaments where the airline gets the opportunity to offer various ancillary products and services through online stores and ticketing agents to name a few.
The online registration for WESG Asean will begin on the 1st June to 31st July 2018 in the respective countries. 10 Asean countries will run their own online tournaments, which lead to the national finals (LAN) beginning 1st of August until 30 September. The regional Grand Finals will be held in November this year and the International Grand Finals will be held in March next year.