by Maruxa Lynd
Bad Lab commissioned four of Malaysia’s best graffiti artists to paint on MRT pillars
Kuala Lumpur, 5 August, 2018 – Last Sunday, four Malaysian graffiti artists dubbed the #BADLABGANGOF4, which includes the likes of Cloakwork, Katun, Dmojo and Shade, performed LIVE graffiti paintings on four of BAD LAB billboards located on the MRT pillars in Jalan Damansara highway, Taman Tun Dr Ismail, Kuala Lumpur, which started at midnight all the way to 5 a.m.
Despite being associated with vandalism, the last 20 years has seen the rise of graffiti art into contemporary culture. Graffiti is now known as a form of visual art and has now infiltrated the mainstream since its humble New York underground beginnings. Globally, stories of graffiti artists like Shepard Fairey and Banksy, amongst many others from this movement have made its way to the eyes and ears of many. Beyond art, it is a way for these artists to express their feelings and create awareness for important social and political issues.
With #BADLABBILLBOARDS, the brand intends to push the envelope – upscaling graffiti by commissioning creative and talented artists and giving them a sanctioned platform to do what they do best. According to Lum Chong Heng, the Commercial Director of BAD LAB, “This movement resonates strongly with the brand. From its packaging design, product concept, right down to actual products and consumer engagement, BADLAB is designed and positioned to establish a unique and exciting experience with men. BADLAB wants to get men back in touch with their “inner beast”, and discover an exciting, forgotten dimension of themselves”.
He added that it also creates awareness for the vibrant street art and creative culture that is currently happening in Malaysia. The four artists have actually done Malaysia proud by representing us in international street art conventions, showcasing their work outside Malaysia. The #BADLABBILLBOARDS will be up for 6 months along Jalan Damansara, TTDI, heading towards Kuala Lumpur. It’s impossible to miss! For extra information on Badlab’s Gang of 4, visit Bad Lab’s Facebook page.