Mondelēz Malaysia, part of the global snacking powerhouse Mondelēz International announced the launch of a new product variation for it’s belVita Breakfast Biscuit range, which is belVita Banana & Oats. This new variation aims at providing Malaysians with more options to enjoy a balanced and scrumptious breakfast.


Speaking at the launch event, Sharon Tan, Head of Biscuit & Salty Snacks at Mondelēz International said “Malaysians in general are aware that breakfast is the most important meal of the day, to fuel the mind, body and soul. Thus, it is vital for us to create a product that includes quality and nutritional ingredients that also appeals to the lifestyle and preferences of Malaysians. When we incorporate the highly nourishing banana and oats into our new product, we are able to provide consumers with a healthier option in preparing a tasty and balanced breakfast. Furthermore, as something that can be eaten on the go, belVita Banana & Oats is also a convenient option to complement the busy routine of modern Malaysians.”

Sharon Tan, Dr Hamid and the KOL

Dr Hamid Jan Bin Jan Mohamed, an Associate Professor at the School of Health Sciences of Universiti Sains Malaysia (USM) for Nutrition and Dietetics Programme, gave opinions on the importance of having a balanced breakfast. “A good breakfast is essential to our long-term physical, mental and emotional health. It also plays a vital role in deterring hypertension and diabetes. Starting the day with a good breakfast will boost your health, balance your hormones and provide you with adequate energy. It is also a great way to prevent obesity and maintain a healthy Body Mass Index (BMI).”


belVita Breakfast Biscuits are to be eaten as part of a balanced morning meal to provide consumers with the energy to have a great start to their day. It is best taken with fruits, dairy and cereals – providing the perfect combination of carbohydrates, protein, fat, vitamins, calcium, iron and zinc.


Also present at the variant launch was Hansen Lee, a renowned TV personality and certified yoga and movement instructor shared, “my varied responsibilities require me to travel frequently and my schedule can change significantly from one day to the next. As a strong advocate of healthy living, a high-quality breakfast is my most important meal as it sets my mind, emotion and physical energy just right to start the day. belVita Breakfast Biscuits is a great quick source of energy for me as it comes with the necessary nutrients to complement a balanced breakfast, even on my busiest mornings.”


belVita Banana and Oats comes in two snacking options – 80g (RM2.90) and 160g (RM5.20). The variant is available at all major hypermarkets, supermarkets and convenience retail stores from August 2017 onwards.

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