by Maruxa Lynd


Singapore’s fastest growing internet company, BIGO Live, launched CubeTV last June 12th at their special event in Sheraton Imperial, Kuala Lumpur.  For an app that has over 200 million registered users and a presence in over 100 countries including South Korea, Japan, and USA, Cube TV’s launch is definitely a major milestone given that BIGO Live has achieved this within its 2 years of being in the market.  

The new app focuses on mobile gaming, live streaming, esports arena and a game shopping mall that caters to the needs of gamers worldwide. CubeTV is one of four apps launched by BIGO Technology Ltd in their journey to provide premier broadcasting and VoIP- related products in every corner of the world.  The app’s technological advancement enables it to broadcast high-quality real-time video streaming with less latency and it also enables users to watch live streams and videos in Blu-ray. Just like BIGO Live, users of CubeTV will be able to enjoy receiving incentives such as free gifts and earning through the points redemption system.

James Chen, BIGO’s Regional Manager said that they have signed professional e-gamers and are expecting to see more PROs and esports game – related partners for future collaborations with Malaysia as its key market in South East Asia. With a whopping USD 272 million in funding via YY Inc.’s recent investment, BIGO continues to invest its resources to maintain a healthy platform in every aspect, staying true to their core values. The app will also offer recruitment and training to thousands of internet broadcasters as they aim to provide gamers a kick start in pursuing their passion.

Download CubeTV now on the App Store or Google Play and try your luck in being an esports influencer! For more information on the app, head on over to or visit !

Lazada Malaysia