Calpis, one of Japan’s most popular cultured milk drinks is helping its ambassadors reach new heights today, with an interesting campaign that involves celebrities Harith Iskander, Zizan Razak and Siti Nordiana taking to the skies like Carl Fredricksen in the Pixar movie Up with the help of helium balloons strapped to their waists.
The event was held to promote Calpis’ new range of Fibre drinks – a drink that combines the trademark health benefits of live cultured milk with the digestive enhancing qualities of fibre, all in one delicious package.
“As a singer who performs for fans, I must ensure I stay healthy and Calpis Fibre helps me do so by maintaining a healthy digestive system,” says Siti Nordiana. “As the common saying goes, you are what you eat and Calpis fibre helps me make the most of my meals because it provides me with dietary fibre that aids in digestion, making me feel less bloated and lighter.”
The campaign was live streamed over Facebook as well, with over RM15,000 cash prizes given out to 150 lucky individuals who managed to guess how many helium balloons were used to keep their celebrities in the air.
“I think it was a brilliant idea to combine a fun element whilst educating Malaysians on the importance of a healthy digestive system and how light one can feel if they maintain a healthy gut,” said Harith Iskander, Laugh Factory Funniest Person in the World 2016.
Cultured milk drinks like Calpis are made from milk fermented with lactobacilli and are generally bifidogenic, which means that they help promote the growth of beneficial bifidobacteria in the intestinal tract. It’s also high in nutrients and probiotics (live bacteria and yeasts) which are beneficial for digestion and gut health. It improves the pH levels within the intestinal area and helps promote the growth of good bacteria which has been proven to provide a lot of health benefits such as improved digestion, better nutrient absorption and even better well-being.