Category: Fashion

Cara Delevingne Announced As New Face of Puma ‘Do You’ Campaign

PUMA launches their ‘Do You’ Campaign, which aims to inspire confidence in women everywhere. As part of this campaign, the global brand announced that they will be working with international model, actress and activist, Cara Delevingne. She joins the brand’s growing list of female influencers, including Rihanna – who served as the campaign’s creative director. “To ‘DO YOU’ is to take ownership of yourself and finding the power within that ownership — it’s a very powerful statement,” says Cara. “It’s about accepting who you are, no matter your faults.  ‘DO YOU’ is about finding your truth and sticking to...

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The Covert Collective’s gutsy Wildrose collection looks to colour the streets

By Loh Jo Yee Home grown Malaysian streetwear brand The Covert Collective has released their latest collection, WILDROSE, which is a female line of printed apparel with 7 designs ranging from tops to dresses. The collection, screen printed manually to ensure the highest of quality, is designed by none other than Hannah Bhatt, one half of the duo behind The Covert Collective. “WILDROSE is for every girl who breaks and bend the rules. She does what she loves passionately without caring what others think. She’s in control of her own destiny and she won’t let anyone stop her,” quotes...

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FENTY PUMA by Rihanna AW16 Collection Arrives In Store

  “This collection is not only a representation of who I am and how I dress, but also pushes the boundaries of what I wanted to create with PUMA” says Rihanna, “I wanted to take PUMA to a new place with something unpredictable and unexpected. It’s Japanese street culture with a haunting twist. I played with texture and silhouettes and all of the fabrics are luxurious. I reinterpreted the traditional in my way.” Beginning September 7th, the inaugural FENTY PUMA by Rihanna collection hits stores worldwide. Remixing Japanese street fashion with a haunting, gothic influence and exaggerated proportions, the...

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Old Navy To Open In Malaysia

Normcore might be a past trend, but basics are always in style. We’ve got news for you. Iconic American apparel brand Old Navy is coming to sunny KL! Their first store is opening in 1 Utama, on September 30th at 5pm. A spacious 800 sq. meter store, they’ll be stocking everything the classic brand is known for – current American fashion essentials made accessible for every family, with a focus on fashion, family, fun and value. The brand launched in 1994 and quickly became one of the top apparel brands in the United States, making history in 1997 as...

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ShopAlike Olympic athletes with this gorgeous look at sports fashion

With the Rio Olympics underway, ShopAlike.com.my wanted to show how fashion has always been an integral part of athletic culture. Utilising beautiful illustrations and extensive research, they’ve put together an infographic showing the evolution of Olympic fashion over the last century. Using digital painting techniques, they’ve made sure to show everything from outfit choices to hairstyles, ensuring that they best showcase Olympic trends throughout the years. Now this is how you comment on fashion, not the way we Malaysians seem to do...

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