By Salihin Rizal

Famous for its huge bars of chocolate and the milky-ness thereof, Cadbury Dairy Milk launched its first ever localised limited-edition flavour made exlusively for Malaysians, that is the Cadbury Dairy Milk Kopi C! But wait, it gets better people, along with this exciting new product is an exclusive (and unexpected) collaboration with iconic Malaysian cartoonist, Datuk Lat, whose art illustrations will be featured on the sleeves of selected Cadbury Dairy Milk products. Ahh, memories.

[L-R] James Kane (Country Manager of Mondelēz Malaysia), Nikhil Nicholas (Mondelēz Malaysia Chocolates Category Manager), Datuk Lat, Nisha Nair (Mondelēz International Brand Manager of Chocolate), Vikram Karwal (Mondelēz International Associate Director – SEA Chocolate)

“I was thrilled when I was approached by Cadbury to be a part of this exciting campaign. Growing up as a young boy in Malaysia, my earliest recollection of the brand was indulging in a bar of Cadbury Dairy Milk and I’ve since shared the joy with my family and friends. Throughout the years, my work has always been to showcase the spirit of togetherness of our beloved Malaysians who celebrate our differences and fully enjoy our unique way of life. These drawings capture the essence of our life and it’s been a great honour to be sharing this with Cadbury”, said Datuk Lat at the launch.

Datuk Lat also claims to be hiding in his room back at his hometown, Ipoh, when Cadbury approached him. Even though he claimed he was avoiding human contact (jokingly of course) but somehow people still find him!

Thanks to Datuk Lat, Cadbury Dairy Milk’s iconic staple flavours will be given a new lease on life with additional sleeves that feature hand-drawn illustrations by the legend himself. The three pieces of drawings in Datuk Lat’s signature style features Kampung Boy himself, Lat, depicted at various stages of his life from a young boy to a man in three typical Malaysian scenarios – at a kenduri, a kopitiam and a kedai runcit.

Lazada Malaysia

The new Cadbury Dairy Milk Kopi C is now available in major Hypermarkets and Supermarkets, nationwide from now until 30 September 2018. There is also a limited-edition gift bix featuring Datuk Lat’s illustrations which are available exclusively on Shopee for RM37. Wait no more, cop yours before it runs out!