By Shazwan Zulkiffli

Jika anda pernah menonton (atau ‘ter’tonton) sebuah video yang menunjukkan seorang gadis berkebaya merah berjalan di tengah malam baru-baru ini, anda mungkin telah ‘terkena’ dengan taktik pemasaran yang kreatif untuk sebuah filem yang sudah bertahun disimpan oleh FINAS atas alasan yang tertentu.

Beberapa tahun lalu, pengarah ‘Bunohan’, Dain Said, pernah terlibat dalam sebuah produksi filem bertajuk ‘Dukun’, yang menggoncangkan industri filem dengan sinopsisnya, yang menceritakan kisah dongeng seakan-akan tragedi kematian ahli parlimen Dato’ Mazlan Idris ditangan bomoh yang tersohor di bumi Malaysia – Maznah, atau lebih dikenali sebagai kes Mona Fandey.

Cerita tersebut diwar-warkan sebagai cerita yang hebat, dilakonkan oleh pelakon-pelakon veteran seperti Faizal Hussein, Adli Aman Ramlie, Bront Palarae, Nam Ron dan Umie Aida sebagai dukun tersebut. Malangnya, ‘Dukun’ boleh memberikan kesan yang buruk kepada keluarga Mona, dan FINAS terpaksa membatalkan tayangannya di pawagam.

Mungkin tiada pengesahan yang jelas diantara video dashcam Wanita Berkebaya Merah itu dengan filem ‘Dukun’, tetapi sejurus saja video tersebut menjadi viral, kebetulan pula Astro Shaw promosikan filem ini di hari April’s Fool. Adakah ini kebetulan? Atau perancangan?

Dengan bajet hampir 3 juta, kami anggarkan filem ini akan menjadi produk yang sukses tahun ini. Tidak kisahlah jika filem itu ada kena mengena dengan Wanita Kebaya Merah atau tidak tapi yang penting, ‘Wanita’ itu berjaya menolong Astro Shaw promosikan filem ini.

Beranikah anda tontoni filem ini?

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