Heads up: Pantone announced their 2018 Color of the Year last week, and the future is ultra violet. Coded 18-3838 (that’s a lot of good luck), Pantone seems to hope that the coming year will be filled with originality, ingenuity and visionary thinking. The experimental and unconventional vibe brought to you by this blue-based purple spurs individuals to push boundaries and make their mark, while the historically spiritual association purple has, also encourage mindfulness and a more connection energy.
From Pantone itself: Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.
Align your chakra by adding some purple hues to your life, with some of our recommended picks below:
This beloved silhouette is a must-have in any aspiring sneakerhead’s collection. Make yours interesting by sourcing this colourway.
NMDs not your thing? Cop what might be arguably the silhouette of 2017 with the VaporMax in this striking colourway. The heather gray upper and lavender sole are a muted take on this trendy hue.
Pick up this matte purple quad that easily transitions your smokey eye from day to night. Need a little more sparkle? Try MAC Cosmetics’ Mineralize Eye Shadow X4 Quad in “A Medley of Mauves” for some glitter and glow.
The future is ultraviolet, but lets not forget our roots. Pay tribute to the television station that defined an entire generation with this tee. You’re part of the #SupportLocal movement too, and this homegrown brand has this design in a couple of different styles.