Over three days, TREC became Heineken’s playground as the international beer brought their ‘There’s More Behind The Star’ campaign, aimed to educate the public on the process of creating a perfect Heineken, from 23rd – 26th August.
TREC’s outdoor space was converted into a complete Heineken experience – from the sensory wall highlighting the three key ingredients of brew; malted barley, water, and hops. Guests then stepped into a 270 degree projection room featuring the story of the brew, from hops to the glass.
“We are excited to bring these stories to life for our consumers and share the journey of Heineken. From the ingredients to the way it’s brewed, there are many reasons that make our 5-point red star iconic and we look forward in creating even more with all our beer consumers in Malaysia”, said Loh Ee Lin, Marketing Manager of Heineken® Malaysia.
With guidance from Heineken’s World’s Best Bartender 2016 Champion, Eddy Jay, guests were one final step away from a perfect pint – each going through Heineken’s patented five step ritual of Rinse, Pour, Skim, Check and Serve before walking away to enjoy their own Perfect Serve.
Of course, there was plenty of entertainment to be had, with HULKAS, CURZON, HYPEEMBEATS, JHIN, WH and XU as well as FLIPZE taking over the decks to keep feet moving all through the three days of the campaign, and plenty of Heineken for everyone to enjoy.