I bet you’ve heard the news – H&M Beauty is finally reaching our shores in the next few months! Affordable beauty from our favourite fast fashion retailer? Yes. So much yes. The range features over 1,000 products, and we’re getting the premium body care and the ‘Conscious’ ranges too. I mean, that’s where my pay check might go.

That being said, here’s a list of the H&M Beauty products I’m totally looking forward to:


Eye Shadow Pencil in Mauve Over Darling

In today’s fast paced world, it’s a lot of go go go and that means, I don’t have time to blend three shades of eyeshadow everyday unless I want to give myself carpal tunnel. Similar to the cult-favorite Laura Mercier Caviar Sticks – this pigmented cream formula in a convenient twist-up format just screams swipe and go.


Relaxing Body Lotion

I have no chill, this is a fact. My nighttime routine leaves me with a little more than usual – hot shower, body lotion after. Ah, yes. This Ecocert Standard-certified body lotion boasts a comforting vetiver fragrance while leaving skin soft and supple, due to the aloe vera, shea and coconut butter, grapeseed oil and almond oil. All the ingredients are organic, and the packaging is recyclable. Guess I can (try to) relax while knowing that I’m doing some good for the world?


Liquid Lipstick in Tropical Teal

Non-traditional colours? From an affordable brand? I’m shook. This teal is totally unique, but they’ve also got a taupe and this gorgeous blue-violet called Acai. Sign me up, I want every single colour.


Gel Nail Polish in Shadowplay

I’m totally into doing my nails and gel manicures. I’m not into screaming when the gel inevitably peels off (and the UV damage, or possibility of aging hands) – so this happens to be the perfect fix. Get the high-gloss look without the commitment with these babies. I’ve spotted at least five colours I want.


Eyeshadow Palette in Tuscan Escape

Stop the presses, if you’ve been coveting a neutral palette like the famed Urban Decay Naked palettes or Tartelette Pro, why don’t you ease yourself in with this one? With a mix of textures (matte, pearly, shimmer), you’ve got options for all situations. Glam up or go simple, this palette does it all.