By Maruxa Lynd
Somersby adds Sparkling Rosé cider as a permanent variant that’s dedicated to the ladies
Petaling Jaya , 22nd May – Ladies , get your palettes swimming in pink as Somersby Sparkling Rosé is here to stay! The variant which is set out to be the first cider in Malaysia that is dedicated to women, turns their ordinary moments elegantly pink as Somersby invites them to enjoy the perfect drink for their pink moments through contests and promos from the month of June to July.
Unveiled last December 2017 to the Malaysian market, it was only limited for purchase in Peninsula Malaysia until this year, the premium cider has been made available even in East Malaysia. According to Carlsberg, Malaysia is the first country outside of Europe to launch this innovation.
To launch the campaign, Somersby Sparkling Rosé hosted the ultimate pink party of the year, the Managing Director of Carlsberg Malaysia Lars Lehmann, together with the ladies from Carlsberg’s senior leadership team, Corporate Communications & CSR Director Pearl Lai, HR Director Felicia Teh and Senior Brand Manager of Somersby Stella Yew, unveiled four (4) pop-up pink stations as part of the launch gambit – Pink Lounge, Pink Salon, Pink Fitness Studio and Pink Boutique, allowing guests to envision their very own pink moments during the two months campaign.
Somersby Sparkling Rosé, the Perfect Drink for Pink Moments, is now a permanent variant to Malaysia’s leading cider.
Celebrating with over 400 guests at Liberte, in Menara Lien Hoe, Petaling Jaya, guests were all donning pink clothes and are seen getting pink hair highlights from the Pink Salon, throwing a few friendly punches with pink gloves on, savoring pink nitrogen ice-cream, and posing for photos at the unveiled pink stations. The guest experiences depicted the campaign’s tagline – Perfect Drink for Pink Moments as guests immersed themselves in these pink moments while savoring the Somersby Sparkling Rosé. There was never a dull moment at the launch thanks to the dance performances , an all – women live band performance and song numbers by Evelyn Feroza .
Every Wednesday in June, ladies are able to enjoy a complimentary Somersby Sparkling Rosé during ladies night at 100 participating bars and outlets around Malaysia and exciting prizes await ladies through the Snap and Share Contest on social media. Somersby also partnered with beauty and wellness outlets across the Klang Valley to ensure the ladies are able to enjoy their pink moments over a free glass of Sparkling Rosé during their visit . A special promotion of the 4-bottle pack going for RM29.90 only at major hypermarkets and supermarkets throughout the month of June!