By Maruxa Lynd

Somersby adds Sparkling Rosé cider  as a permanent variant that’s dedicated to the ladies

Petaling Jaya , 22nd May – Ladies , get your palettes swimming in pink as Somersby Sparkling Rosé  is here to stay! The variant which is set out to be the first cider in Malaysia that is dedicated to women, turns their ordinary moments elegantly pink as Somersby invites them to enjoy the perfect drink for their pink moments through contests and promos from the month of June to July.  

Unveiled last December 2017 to the Malaysian market, it was only limited for purchase in Peninsula Malaysia until this year, the premium cider has been made available even in East Malaysia.  According to Carlsberg, Malaysia is the first country outside of Europe to launch this innovation.

To launch the campaign, Somersby Sparkling Rosé hosted the ultimate pink party of the year, the Managing Director of Carlsberg Malaysia Lars Lehmann, together with the ladies from Carlsberg’s senior leadership team, Corporate Communications & CSR Director Pearl Lai, HR Director Felicia Teh and Senior Brand Manager of Somersby Stella Yew, unveiled four (4) pop-up pink stations as part of the launch gambit – Pink Lounge, Pink Salon, Pink Fitness Studio and Pink Boutique, allowing guests to envision their very own pink moments during the two months campaign.


Somersby Sparkling Rosé, the Perfect Drink for Pink Moments, is now a permanent variant to Malaysia’s leading cider.

Lazada Malaysia

Celebrating with over 400 guests at Liberte, in Menara Lien Hoe, Petaling Jaya, guests were all donning pink clothes and are seen getting pink hair highlights from the Pink Salon, throwing a few friendly punches with pink gloves on, savoring pink nitrogen ice-cream, and posing for photos at the unveiled pink stations. The guest experiences depicted the campaign’s tagline – Perfect Drink for Pink Moments as guests immersed themselves in these pink moments while savoring the Somersby Sparkling Rosé. There was never a dull moment at the launch thanks to the dance performances , an all – women live band performance  and song numbers by Evelyn Feroza .

Every Wednesday in June, ladies are able to enjoy a complimentary Somersby Sparkling Rosé during ladies night at 100 participating bars and outlets around Malaysia and exciting prizes await ladies through the Snap and Share Contest on social media. Somersby also partnered with beauty and wellness outlets across the Klang Valley to ensure the ladies are able to enjoy their pink moments over a free glass of Sparkling Rosé during their visit . A special promotion of the 4-bottle pack going for RM29.90 only at major hypermarkets and supermarkets throughout the month of June!

Lazada Indonesia

For a full list of where the Sparkling Rosé can be purchased and for additional information on Somersby, you can head on down to www.facebook.com/SomersbyMy or www.carlsbergmalaysia.com.my.

Lawalah Familia Collaborates with Boston’s N.B.S for Lawalah Vets EP

by Maruxa Lynd Lawalah Vets EP Launch Party at Six Bangsar was a wild one filled with hard beats, fire bars and energetic crowd. The new songs performed for the first time by Lawalah Familia during the launch were greeted with overwhelming enthusiasm by...

NERDUNIT ‘s “Mindf*cked Generation” debuts in KLFW RTW

by Maruxa Lynd USA founded streetwear brand Nerdunit by Ronald Chew debuted its latest collection at Kuala Lumpur Fashion Week RTW 2018 last Friday,12th August in Pavilion KL. Boldly named “Mindf*cked Generation”, the latest ready–to–wear collection aims...

Comedy Central’s “Stand – Up,Asia!” is back for Season 3!

by Maruxa Lynd Returning with a 10-part series to air every Tuesday starting 14 August   Three cheers for Comedy Central's original series, Comedy Central Stand-Up, Asia!, cause it’s back for its third season, premiering this 14th of August! The series,...

Standing – up with Aiko Tanaka

by Maruxa Lynd Tokyo born actress and model Aiko Tanaka is the youngest and apparently the weirdest out of all her siblings. Aiko ‘s passion in becoming a star has led her to pursue her studies in theater and dance in Boston. Being born to a former model...

Galaxy Note 9 Preorders + Highlights Samsung Unpacked Event 2018

The Samsung Unpacked Event 2018 showcased three new products to add to the already impressive Samsung Galaxy ecosystem, which are the Samsung Galaxy Note 9, Galaxy Home and Galaxy Watch. With such an emphasis on connectivity, productivity and a seamless...

JUST DROPPED: An Honest Mistake and Haziq ILTP cover Whitney Houston in a sweet 80s style MV

By Salihin Rizal Boys and girls gather round! An Honest Mistake has JUST RELEASED a brand new music video bringing their very own rendition of Whitney Houston’s famous “I Wanna Dance With Somebody”. Not only that, it gets better- the song ALSO features...

Bad Lab’s new billboard ads are bad-a**

by Maruxa Lynd   Bad Lab commissioned four of Malaysia’s best graffiti artists to paint on MRT pillars   Kuala Lumpur, 5 August, 2018 – Last Sunday, four Malaysian graffiti artists dubbed the #BADLABGANGOF4, which includes the likes of Cloakwork, Katun,...

Heineken celebrates its same great taste across 192 Countries

by Maruxa Lynd Heineken introduces its latest credentials campaign that celebrates Heineken’s Same Great Taste in 192 Countries. Born in Amsterdam and raised by the world,Heineken has placed itself as the world’s number 1 international premium beer enjoyed...

Arsenal’s 3rd Kit is a beauty

by Shazwan Zulkiffli Football jerseys are the uniforms of battle for football clubs and over the years, major sports brands have been competing to show dominance in football leagues by partnering with footy giants. The demand of the third kit, a third...

Urbanscapes announces Khalid, Wolf Alice as headliners in Phase 1

by A.Akbar Urbanscapes, the longest-running creative arts festival, just announced their headliners for the first phase. Contemporary R&B star Khalid, popular for songs like ‘Location’ and ‘Young Dumb & Broke’, will be coming to Malaysia as part of...