By Angel Tong

As you may have heard, IPC Shopping Centre has recently been redeveloped at a cost of more than RM200m, along with a new brand refresh. With its new look, IPC also comes with a series of exciting new features that caters to a seamless shopping experience. When you visit the centre, you’ll be greeted by bright Scandinavian colours and atmosphere. The redeveloped  shopping destination has now channeled it’s focus towards family-friendly facilities such as family rooms, kid-friendly toilets, Funland for kids and wider walkways for strollers and even wheelchairs.

Keeping to its streak of exciting new offerings, IPC has introduced something for our smartphones as well – a new mobile app!

The IPC app can be found on both Google Playstore and Apple App Store and it is free to download! (As Malaysians, free stuff is love)
At first glance, the app looks just like any other shopping centre app, with store directory, event highlights, geographical location of the outlet, opening hours, contact details, so on.

But what makes the IPC app one-of- its-kind, is the little science and thought put into it – making the app work like a mood expert (when it comes to food that is). This interesting function is called The Mood Menu and it answers our everyday dilemma – What to eat?

Lazada Malaysia

IPC worked together with Spotify and the world’s foremost taste psychologist, Professor Robin Dando, from Cornell University in New York, to create the food-and- mood matching tool that is based on a complex proprietary algorithm of human emotions and the effect on their sense of taste. According to the professor, human moods have the ability to inhibit or accentuate sweet, salty, bitter, sour, or umami (savoury) flavours. And how we feel is often reflected to what we listen to on our Spotify!

Lazada Indonesia

IPC Shopping Centre's new mobile app analyses your recent Spotify plays to match your tastes to the food offerings in the mall! Find out more about IPC's bold mobile move and the app itself here.For more information: http://thelevel.my/ipc-goes-mobile/

Posted by The Level MY on 25hb April 2018

This means that whenever we feel sad or happy, we either listen to upbeat or mellower songs and crave for certain type of flavour. With this logic, The Mood Menu is born! IPC Shopping Centre wants to provide unique shopping experiences to all their visitors and with this app function, it hopes to save Malaysians from spending too much time on their meal-time dilemmas, and have more time to create positive memories together with friends and family.

So yes, the IPC app has everything we need when we are there, from its responsive and easy navigation to the The Mood Menu.

If you’re reading this article during your lunch or dinner time, maybe it’s time to put the IPC app to the test?

​Google Play Store:​ http://bdj.bz/LevelIPCAndroid
Apple App Store: http://bdj.bz/LevelIPCios

The Long Goodbye

If you've been following us for a while now, you'll know The Level hasn't been what it's supposed to be for a few months now. There's a very simple reason for that - we're pulling the plug, folks. There's no easy way to eulogize your work, let alone an...

Upfront X Original Matters Presents: Unknown Mortal Orchestra Live in KL

By Salihin Rizal This is for all of you indie-psych heads! Made possible by Upfront and Original Matters, Unknown Mortal Orchestra will be holding their first ever KL live show this 25th of September at The Bee, Publika. Haven’t heard of them? Well it’s...

Interviewing Matt Preston of MasterChef Australia About Crispy Rendang

We recently had a brief talk with one of the judges on MasterChef Australia season 10 - Matt Preston. An award-winning food journalist, critic, and TV personality, Matt Preston has appeared on the series at least seven times. He also appears...

Tiffin Food Court is back!

The magical Tiffin Food Court that got prematurely halted last year over concerns about the venue is coming back, with an extended range of vendors and a brand new home! Starting this 30th August 2018, Tiffin Food Court will return at the military...

PMC drops the 1MDB Yacht Club Collection

by Maruxa Lynd You don’t have to be as rich as Jho Low to afford a yacht! Well, at least you can get a shirt with a yacht on it! PMC’s new collection features one of Jho Low’s prized possessions, his super yacht called the Equanimity. Ever since he has...

Celebrate Malaysia with Cadbury Kopi C & Datuk Lat!

By Salihin Rizal Famous for its huge bars of chocolate and the milky-ness thereof, Cadbury Dairy Milk launched its first ever localised limited-edition flavour made exlusively for Malaysians, that is the Cadbury Dairy Milk Kopi C! But wait, it gets better...

#JOMMALAYSIA: An All-Malaysian Carnival

By Salihin Rizal Hari Kebangsaan is just around the corner and I’m sure Patriotic Malaysians are feeling the ‘merdeka’ vibes already- I know I am! It is a new Malaysia, reform is in the process and back in May, Malaysians has experienced the power of...

Lawalah Familia Collaborates with Boston’s N.B.S for Lawalah Vets EP

by Maruxa Lynd Lawalah Vets EP Launch Party at Six Bangsar was a wild one filled with hard beats, fire bars and energetic crowd. The new songs performed for the first time by Lawalah Familia during the launch were greeted with overwhelming enthusiasm by...

NERDUNIT ‘s “Mindf*cked Generation” debuts in KLFW RTW

by Maruxa Lynd USA founded streetwear brand Nerdunit by Ronald Chew debuted its latest collection at Kuala Lumpur Fashion Week RTW 2018 last Friday,12th August in Pavilion KL. Boldly named “Mindf*cked Generation”, the latest ready–to–wear collection aims...

Comedy Central’s “Stand – Up,Asia!” is back for Season 3!

by Maruxa Lynd Returning with a 10-part series to air every Tuesday starting 14 August   Three cheers for Comedy Central's original series, Comedy Central Stand-Up, Asia!, cause it’s back for its third season, premiering this 14th of August! The series,...