Japan definitely gets the coolest regional variants of any brand (green tea Kit Kat, anyone?), and Coca-Cola have just announced that they’ll be continuing the trend by introducing their very first alcoholic beverage!
While Coca-Cola is a worldwide brand, it’s facing local giants like Suntory in Japan, and with those brands venturing into the ‘Chu-Hi’, or alcoholic pop beverages, Coca-Cola felt it was time to step up their game and take the fight to the Chu-Hi market. Chu-Hi drinks typically contain 3-8% alcoholic content, making them comparable to beers – but the Japanese market in it’s ingenuity have presented yogurt or fruit flavored options, among others.
There are no plans to bring this worldwide just yet, however, with president of Coca-Cola’s Japan business unit Jorge Garduño saying in Coca-Cola’s statement on their website, “Coca-Cola has always focused entirely on non-alcoholic beverages and this is a modest experiment for a specific slice of our market.”
Would you be up for a Coca-Cola Chu-Hi?