If you, like me, were confused about Logan Paul trending on social media – have no fear. Here’s a quick fact sheet on why the YouTube star made headlines. Spoiler alert: it’s not good.

WHO

Logan Alexander Paul, 22. The Ohio-based vlogger and voice actor, originally a Vine star. He has since moved towards acting and creating his own brand, Maverick. With 15 million subscribers, Logan’s fanbase is mostly comprised of children under the age of 15. For more information, check out his Wikipedia page.

WHAT

On December 31st, 2017 – Paul filmed himself and three other friends reacting towards the discovery of a corpse of a man who had hung himself in Aokigahara, Japan. The video itself was uploaded to his YouTube channel, and the thumbnail was a shot of the corpse with the face blurred out. Aokigahara is known as the Sea of Trees, and as the more ominous Suicide Forest – due to the many people who choose to enter said forest to end their lives. Said video was met with heavy criticism due it viewers deeming it insensitive and disrespectful towards the deceased.

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BACKLASH

Backlash on social media has been swift and punitive, with celebrities and civilians alike calling out Paul for his behavior. The video itself has since been pulled, but garnered 6.3 million views within 24 hours of upload. On the 1st of January, 2018, he posted a written apology to his Twitter page.

Following up on his written apology, which itself garnered more criticism due to the tone, Paul also uploaded an apology video. That being said, he still seems to have no idea how apologies work as he apologised for the video and not for the disrespect towards the deceased.

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Wired put out a great piece on how YouTube is complicit in Logan Paul’s controversy, and how YouTube is basically in for its reckoning. Vox also put out an article saying that Logan Paul’s decision is spawned from the toxic YouTube prank culture and a ‘post first, think later’ ethos. YouTube’s lack of response also garnered immediate backlash.

The official statement from YouTube is also lackluster, and does not include how they did not pull the initial video from the YouTube trending list until Paul pulled it himself.

What did you think of this whole fiasco? Let us know in the comments.