Dubbed as Adidas’s best running shoe to date, worn by big names from the likes of Kanye West and David Villa, hailed by streetwear enthusiasts, runners, and casual users alike, the Adidas Ultraboost had all the credentials it ever needed in its life. Featuring a full-length Boost sole and a Primeknit upper made it one of the most comfortable shoe to wear out in the market. Little wonder then why the model was catapulted into stardom shortly after its debut in 2015. Here’s the Adidas Ultraboost, under the microscope.

Before going into the shoe itself, let’s talk about the Boost. First debuting on the Energy Boost runner in 2012, the midsole technology pretty much one upped the existing EVA foam that’s on almost every other shoe by giving the user a much more efficient bounce after compression by instantly pinging back into shape. The compound was made in collaboration with BASF, a chemical plant, to create hundreds of nuggets of Thermoplastic Polyurethane (TPU), which are then fused together to form the midsole we know today as Boost. Adidas themselves quote the Boost technology as giving the highest energy return for running in the whole industry. That’s a high game to be played, but luckily, it’s one with solid proof to back up the claim.

Adidas Energy Boost. Picture Taken From SneakerNews

 

Adidas then decided to say f**k it and made the entire midsole out of Boost and mated it to a Primeknit upper and boom, the Ultraboost was born.

The shoe was created with other technologies unheard of in the shoe industry, using the ARAMIS system to test any flaws in ergonomics, vibration, and design using high speed cameras and flexion sensors. Other companies which deploy such a system to test their products are NASA, Boeing and Audi. Just goes to show the dedication Adidas put into creating the silhouette.

January 2015 came, and the shoe debuted to high praise worldwide, with many instantly commending the comfort level of the shoe, some going as far as to call the sensation, walking on clouds. In fact, the shoe was so well designed, it was much more comfortable to run in than walk in them.

Sales were moving pretty slowly when it came to our shores, as models were sold in Adidas retailers only, marketed as a runner’s shoe, but when the hype caught up nearly every sneaker store who knew their worth were stocking it immediately.

 

The popularity of the shoe also caught the attention of many high profile streetwear and resell companies, all looking to do a collaboration model with the silhouette. Notable models include the Wood Wood X Adidas Consortium Ultraboost, Hypebeast 10th Anniversary model, SNS Ultraboost, Parley For The Oceans Ultraboost, Reigning Champ Ultraboost and Solebox Ultraboost Uncaged. One particular model line that was nearly impossible to obtain was the American State University line, coloured after each university’s palette. A pair of Miami Hurricane Ultraboost can easily fetch north of 4000 USD on the resale market, or around 16180 RM as of writing time. I mean, money is overrated right?

Miami Hurricanes Ultraboost. Picture taken from Flight Club

 

Meeting up with a couple of diehard Boost fans only cemented the hype surrounding the shoe. Jared reiterates that the comfort level of the shoe was the selling point to him, stating that no other shoe he’d own was able to match what the Ultraboost had to offer. Chester goes in a little bit deeper. While the shoe also garners the same praise about comfort, he leans more towards the collabs, or more like the story behind it, like how each one signifies their brand image onto the shoe with colours reflecting their palette or attributes.

 

Adidas continued to pump out variations of the model, debuting a midcut version of the shoe, a laceless model and an uncaged one, with the original silhouette having gone through 3 iterations, but still with the same midsole we’ve all come to have a fetish for (Seriously, there’s even a forum for it up on FB). Crossovers from other divisions have also made their way to the silhouette; one of those models being the Ace 16+ Pure Control Boost.

 

Ace 16+ Pure Control Ultraboost

 

However, as with all great things, the Boost dominance came to an end. Recognising the power of the branding, Adidas decided to equip nearly every one of its other silhouettes with a full length Boost sole, from the Stan Smith to the new EQT series. You name it, Adidas definitely had a variation of it slathered in Boost. It came to a point where the Boost was so saturated in the market that it stagnated the sales. Previously, people had to go out of their way to go buy a pair of Ultraboost at JD, or a running shop, but they can now comfortably buy a pair at an Adidas retailer near them.

In the end however, the Ultraboost still remains as one of the all time greats. Using expensive tech to mould the shoe to perfection, coupled with insane levels of comfort helped catapult the shoe to fame, and one you could wear regardless of what you were pulling off – this shoe helps its wearer get through the day comfortably, and in style.

 

Beat your heat

New Trend For End Of The Year? The Nike SF-AF1

You can argue that the SF-AF1 has been there the Nike roster since forever, but it’s enjoying a slow simmering comeback amongst the sneakerheads, blending in military inspired, utilitarian looks with basketball shoe aesthetics with comfort and agility to...
Read More

Adidas Launches The Prophere

Adidas wraps up 2017 strongly with the release of the Prophere, a supersized chunk of shoe that takes inspiration from the Trefoil 90s line of sneakers, much like the EQT ADV series that’s reiterated from the standard EQT series. Highlights of the shoe...
Read More

HUF’s New Holiday 2017 Collection Is Here

Like here in Malaysia, not overseas here Huf is already a legendary whisper in the realm of skateboarding, and this year’s Holiday 2017 Collection focuses on the strengths of the brand, magnifying inspirations taken from underground youth movement of the...
Read More

The Best Yeezy Collab Yet?

The Triple Grey Yeezy Powerphase dropped on Dec 9 After a multitude of drops for various colourways of the Yeezy 350 V2, Kanye is set to drop the Powerphase Calabasas on December 9th for around USD 120 (Approximately RM 490). The Powerphase was previously...
Read More

More Vapormax Goodness: Nike Releases Laceless Models And Triple hite variant

If you missed your chance to buy the Midnight Fog, don’t worry, as Nike are coming out with arguably one of the most coveted models of the Vapormax of recent times: the laceless edition. Previously seen on the Comme Des Garcons collaboration early on when...
Read More

Double the Happiness with Tmall World’s ‘Double 12’ Sale

Alibaba Group's Tmall World has announced the Double 12 campaign - a 24-hour holiday sale in conjunction with the festive season! Malaysian buyers will be able to shop from a catalogue of millions of products featuring special discount only available on...
Read More

Boost x UTM Bring You The First Cashless Campus

Ever been in a situation where you’ve forgotten your wallet on campus? You can’t buy food, print out things for your assignments, and all the typical student problems that come with not having money on you. Universiti Teknologi Malaysia won’t have...
Read More

Sunway Theme Parks Appoints Chief of the Wildlife Heroes

By Hannah Azlan Step aside Jane Goodall, Sunway Theme Parks has appointed Anna Huggel, 12, as Chief to lead the Wildlife Heroes in completing their tasks. In August, the heroes gathered for the first time at Sunway Lost World of Tambun. Between learning survival...
Read More

Off-White To Open A Store Soon In Starhill Gallery

My fellow boys and girls, REJOICE. There’s no need to go to Isetan The Japan Store anymore to look at their middling collection of Off-White goods or fly to Singapore if you’re that desperate, because the high fashion brand is opening a pop-up store soon...
Read More

STARTER KIT: Help, Is That A Wrinkle?

Wanna hear a secret? Here’s the one myth skincare people don’t debunk. Anti-aging doesn’t actually reverse aging. I know. Shock and horror. The only thing anti-aging products can actually do is prevent you from aging further, not reverse it. That...
Read More