by Maruxa Lynd
NERDUNIT, the American-born streetwear brand has recently opened their Experience Store in Pavilion Kuala Lumpur and it vows to give customers an experience like no other street wear in Malaysia! The label was founded by Ronald Chew in 2012, has three concept stores around Asia with one store in Harajuku, Tokyo called the Future Store (launched in March 2018) and the Playground Store in Subang Jaya, which will be revamped to serve as an interactive concept store at the end of this year.
The Experience Store is dubbed as a concept store that brings a unique experience to their customers through their in-house customization service called “Nerdunit By You”, which is tailored especially for the millenials who desire a more personalized design to go with Nerdunit’s signature elements. Nerdunit By You debuted at the recent Mercedes Benz Fashion Week 2018 and it uses the latest Direct To Garment technology which allows the garment’s design to be ready within 20 minutes – and it does so using water based ink that gets absorbed by the fabric, producing a high quality print and vivid colors.
Visiting customers will appreciate the store’s futuristic aesthetics as the Experience Store’s décor incorporates industrial elements with a dash of futuristic designs that represents what Nerdunit is as a brand, focusing on boldness and simplicity.
Experience the concept store for yourself at Level 5 , Pavilion Shopping Mall today and catch their in-store promotion that’s expected to happen at the end of this month along with the grand launching this June 29th !