by Maruxa Lynd
USA founded streetwear brand Nerdunit by Ronald Chew debuted its latest collection at Kuala Lumpur Fashion Week RTW 2018 last Friday,12th August in Pavilion KL. Boldly named “Mindf*cked Generation”, the latest ready–to–wear collection aims to be a conversation starter with a concept that mocks the modern lifestyle of technology-obsessed millennials that takes pride in the numbers of followers and worships fast food culture .
Nerdunit has spent six months researching and developing a concept that resembles our generation, who spend up to 70% of our time online. In contrary to Nerdunit’s signature monotone colorway, the collection dons bright neon colors and is accompanied by loud graphics that portrays what the image – building, fame hungry Millenials showcase in social media.
“Mindf*cked Generation” includes bomber jackets as its star product that are available in various colors, leather jackets, hoodies ,reflective tracksuits, windbreakers, vest, t-shirts, long sleeve tees and accessories. Come over to Nerdunit’s store in Pavilion Kuala Lumpur to see more!