by Maruxa Lynd
Streetwear brand Nerdunit’s Experience Store had its Grand Launch in Pavilion Kuala Lumpur as it they celebrate the opening of their second concept store . An American born brand that was founded by Malaysian Ronald Chew had previously launched their first concept store in Japan last March. Throughout the brand’s existence since its debut in 2012 , it has grown exponentially into KL urbanites’ staple street-wear brand due to its interesting concept of combining military themes into minimalistic and bold designs all into one .
Nerdunit ‘s grand opening was officiated by Yang Berhormat Dato Seri Haji Abdul Halim alongside its founder Ronald Chew, CEO Michelle Kong and Korea’s DJ Soda. Local DJs such as DJ Goldfish, models and celebrities were also present during the event, dressed in Nerdunit apparel to show their support . Hosted by Alicia Amin, the guests were entertained with a short fashion show that showcased Nerdunit’s newest collection and internationally recognized female dj, DJ Soda pumped up the crowd with her live dj performance in the store after the store tour and ribbon cutting ceremony. With prizes worth up to RM10,000 in total, guests were also able to try their luck to win a pair of Nike Air and Yeezy shoes (to name a few) through purchasing Rm250 in a receipt. Visit the Nerdunit Experience Store now at Level 5, Pavilion KL and get your customizing game up to a new level !