By Maruxa Lynd

With the power of  beauty filter apps like Airbrush, Makeup Plus and BeautyCam, more and more girls resort to using beauty filters to hide imperfections and enhance how they look, even sometimes without having to actually wear makeup! If you’re one of the girls that dare to live your daily life filter free, it’s time to live boldly with Revlon’s all new foundation! Revlon Malaysia launched its new Revlon PhotoReady Insta-Filter Foundation with the media and social media influencers at Fountain Café in Pavilion Kuala Lumpur in conjunction with their #LiveBoldly campaign.  The campaign aims to encourage women to be more photo ready and confident in their look through a foundation that does what a beauty filter does, without the hassle of editing.

The launch kicked off with a flash mob dance that included ladies clad in the #LiveBoldly themed dresses that caught everyone’s attention as the Revlon Malaysia’s management officiated the launch. A beauty session with Wendy Lee, Director of BrandImage and consultant for Revlon Malaysia followed after where she and her team introduced the key features of the foundation and demonstrated how the foundation works with a little help from a couple of volunteers from the media .

The foundation’s flawless formula comes with high definition filter technology that captures and transforms lights, creating a soft focus effect which mimics beauty app filters for that perfect selfie and contains SPF 20 sun protection. The PhotoReady Insta-Filter Foundation also comes with a built in antimicrobial blender that is designed specifically to fit the curves of your face – making the application hassle free.

Revlon’s PhotoReady Insta-Filter is available in full range of high definition shades like 150 Buff, 200 Nude, 240 Medium Beige, 330 Natural Tan, 400 Caramel and is priced at RM89.90  each which can be purchased in all leading pharmacies nationwide.

Read our review of Revlon’s PhotoReady Insta-Filter here!

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