by Maruxa Lynd
A+E’s LIFETIME Asia is premiering their brand new six – part digital first original production in collaboration with Canon, Who Runs The World with Mong Chin, today on their channel (Astro 709). Hosted by Singapore’s Yeoh Mong Chin (Mongabong) the show highlights her 8 week-long adventure around Indonesia, Malaysia, Singapore, Vietnam, Philippines and Thailand as she enters marathons, explores unique locations and meet myriad individuals that are united through their love for food, running, fashion and music . Malaysian health guru and entrepreneur Nana Al Haleq also makes an appearance in the Malaysian chapter of the series where they put their skills to the test in a training session .
According to Mong Chin, the show is a first in many ways for her and that being a part of it has given her the confidence to overcome many challenges and brought her closer to her followers. It’s also a first for LIFETIME as the channel embraces the digital-first approach where Mong Chin’s followers and LIFETIME Asia’s viewers get to follow her journey with exclusive online content that was filmed on location .
The collaboration also serves as an initiative in line with the channel’s mission to encourage and cultivate women’s talent and advocating women on the roles of creating influential contents in the media.
Who Runs the World with Mong Chin airs on LIFETIME channel (709) every Monday at 9.30 pm so remember to watch the first episode tonight !