It used to be the slim cut types that were all the rage. Flyknits, both Racers and Trainers, Stan Smiths in all sorts of colours and materials, NMDs, from the runner variations to the City Sock types, all echo roughly a similar design language that was the height of it’s time. The last of this trend, arguably would be the Nike Vapormax, and that too didn’t last long, especially with Nike now pushing through the more chunky Air Max models, reiterating the Air Max 270, and celebrating the 20th anniversary of the Air Max 98 with Air Max Day right around the corner.

Chunky sneakers though, has always been in the background while the bubble of hype surrounds the modern looking designs, but has since enjoyed a comeuppance into the spotlight with the introduction of high fashion models such as the Balenciaga Triple S, Yeezy 700 Wave Runner, and Raf Simons Ozweego III to name a few, but its roots can be traced back from the 90s to the early noughties.

Nike Air Max 270. Taken from Nike

A major influence for the creation of the chunky sneaker can be traced back to basketball, where the often intense amounts of footwork performed during a game required the shoe to have ample ankle support and wide base for maximum grip on the hardwood during fast turns in order to outpace the opponent.   An obvious example of this would be the Nike Air Uptempo and Air Jordan 6. The bulky designs also carried over to the skating scene, with skaters needing the same type of support and traction, with the features being most prominent on Etnies and Osiris shoes of old.

Etnies Fader. Taken from Etnies

It then fell back below the limelight as sporty and light lifestyle silhouettes took over in the late 2000s, and are now back in full resurgence, from high fashion houses.  As with music, fashion itself too is an unpredictable cycle. What may seem to be “cool” now is completely void once  new trends pick up. Much is the same with chunky sneakers back on top of the rotation, and its popularity is fast spreading. Many attribute the new wave to the original Ozweego by Raf Simons, but the trend skyrocketed almost vertically when Balenciaga debuted the Triple S, selling out even when distributed to very select retailers worldwide.

You’ll come to notice, that while the shoes were exposed to major fashion runways all over the world, streetwear enthusiasts were the ones to pick up and built the hype around the shoe, immediately foreshadowing the likes of sleek silhouettes in a shroud of darkness. So what exactly started the trend?   A few have speculated that it all started from Ian Connor, who persisted on wearing Skechers in his instagram photos, and proceeded to spark interest amongst his followers, but then again, the Ozweegos have been in the game for some time, undergoing several iterations along the way, along with New Balance, whose product line majorly consisting of Dad shoes.


A post shared by ⚡️ (@ianconnorsrevenge) on

Whatever it is, the bridge between street and high fashion is closing, and to the untrained eye, the lines blur even more, as the younger generations are assimilating bits and pieces of high fashion into their daily styles. While it’s huge in the United States now, the trend is still in its relative infancy here, as most are still tied down to SBs and Jordans, but it will probably be soon before long that we see a bigger rise in people wearing Nike Air Monarchs or Gucci Dad Sneakers at the next Sneakerlah.

Lupe Fiasco Talks About His New Show: Beat N Path

Rapper Lupe Fiasco may be known for his contributions to the biggest musical genre of the 21st century than his passion for martial arts, but the award-winning star is more than just good at rhyming - and you'll be seeing it first hand in Beat N Path, a...

Rap group Public Enemy is collaborating with Supreme and UNDERCOVER

There's no doubt Supreme are one of the most iconic streetwear brands of this decade, and there's no shortage of collaborations worth picking up as a piece of the new streetwear movement coming out for this subversive brand, which at one point sold a...

Virgil Abloh x Nike Air Force One “White” Images Released

The successful Virgil Abloh x Nike collaboration is set to continue its dominance of the sneaker market with the release of these new pictures of the new "White" Nike Air Force One collaboration model. The Air Force One, one of Nike's most iconic...

Marvel Studios and Fear of God auctioned a Black Panther cast-only jacket

Marvel Studio's Black Panther is a worldwide phenomenon, and while we're definitely predicting a rise in great black and silver jubahs ala King T'challa this Raya, the movie already had some roots in the world of fashion! This Bespoke Emmanuel Jacket - the...

Marvel and Vans are hinting at a collaboration

Marvel fans, get ready to get off the wall, as Vans and the House of Ideas are teasing a collaboration! With Avengers: Infinity War just around the corner, you can be sure to expect tons of cool Marvel merch popping up over the next month or so, and this...

Nike Unlaced: Nike, Especially For Women

It’s pretty well-known that sneaker culture worldwide has always been focused around the male side of things, not much so for the women, even though some have given significant contributions in the name of sport. Take for example Serena Williams, who has...

Mark Hamill, Margot Robbie, Chadwick Boseman, and more hit the Red Carpet at the 2018 Oscars!

The 90th Academy Awards, or better known to us millennials as the 2018 Oscars, is well underway! With a slew of exciting films slated for awards, the red carpet was filled with Hollywood's cream of the crop in attendance for the biggest night in the film...