by Maruxa Lynd
Hundreds of years ago there were 100,000 tigers in the wild, but due to prolonged poaching by wildlife traffickers and other human negligence, the tiger population in the wild has decreased to about 3890. Last year, Tiger Beer used an AI tool to raise awareness on saving the wild tigers where consumers could show their support by changing their social media profile pictures using filters from selected artists around the world.
As part of their initiative to save wild tigers this year, Tiger Beer has announced a unique collaboration with World Wildlife Fund For Nature (WWF) and iconic French brand, KENZO, on their Rare Stripes collection to shine a spotlight on endangered wild tigers clinging for survival across the world. This marks the second year of a six-year partnership that Tiger Beer will be helping save wild tigers by joining forces with WWF to raise awareness on the potential extinction of these beautiful animals, and bringing along an iconic fashion brand with the campaign was a good call, not to mention that Kenzo’s iconic symbol is also the tiger! The campaign involves 4 global emerging artists to create Rare Stripes, a limited – edition collection of garments inspired by the stories of eight individual wild tigers who had stories to tell.
In conjunction with the release of the collection, we are giving away 2 pieces designed by Meryl Smith (USA) and Julienne Tan (Cambodia) to 2 of our lucky readers! Head on over to our social media platforms to find out on how to win these limited edition designed apparel from the Rare Stripes collection now!
For more information about the Tiger Beer x WWF partnership, their collaboration with KENZO and the Rare Stripes collection, please visit http://www.tigerbeer.com.my/rarestripes/.